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Nashville Coop

Redesigning the Nashville Coop Website

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Project Summary

The focus of this project was to create a more efficient and user-friendly version of the Nashville Coop website. In collaboration with another peer, we conducted user research, designed wireframes, and created an upgraded final redesign. This iterative process optimized the functionality of the site and aligned with user needs. 

Outcome Statement

By analyzing the key pain points and revising with more intuitive navigation, we were able to improve the brand's image as well as the user's experience. This redesign created a digital space that not only aligned with its users, but also expanded the user base.

Key Stages

User Research

Users went through the process of navigating the original website, and key pain points were identified:

  1. ​Unclear menu 

  2. Lack of pictures 

  3. Appeared unprofessional 

A competitive analysis was conducted in which we gained the following additional insights:

  1. Redesign requires simplicity and organization 

  2. Inclusion of high quality images ​

  3. Information should always be relevant

Information Architecture and Wireframes

Footer Before

During this process we went through several ideations in regards to the sitemaps and key sections of the landing page. 

Footer After

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  • Overly simplistic

  • Five sections

  • Lacking information 

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  • Provides clear headings

  • Group related links,

  • Simpler access to information

Example Sections: Wireframes to UI

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  • Logical header

  • Stands out 

  • Inclusion of buttons

  • Immediate access to menu

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  • Striking contrast commands attention

  • Modern and edgy feel

  • Color scheme accentuates brand 

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  • Increased menu highlight

  • Immediate ability to order

  • Better text alignment 

  • Highlights create alluring visual experience

  • Links for quick addition to the cart

  • Simplifies user navigation and ordering experience

Revisions

After user feedback and testing, these are the key revisions that were made for the final UI design. These modifications allowed for a sleeker design and increased visual engagement. 

Buttons Before

Buttons After

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Footer Before

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Footer After

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Final Design

Impact

1

Enhances connection between the brand and customer

2

Created a more professional and engaging digital space

3

Clearer and intuitive navigation for the users

Let's connect and collaborate!

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