Cansu Saydam Portfolio
Travel U
Reimagining the Trip
Planning Experience
Project Summary
Planning trips can be stressful and travel agents can be spendy, we designed an app concept that aims to make trip planning fun and easy. The design process was led by myself along with one other designer.
Outcome Statement
In the final design, we were able to showcase an in depth planning process that catered to the individual users desires and preferences. It includes an engaging game-style quiz that aids in the location, activities, and overall itinerary of the trip.
Key Stages
User Research
Extensive research was conducted in order to understand the current travel trends and planning goals that users valued. Based on our research we found the following information crucial to our project:
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82% of travel bookings took place without human interaction in 2018
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Gen Z desires unique and personalized experiences
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48% of US smartphone users exclusively use phones when planning and researching their trip
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User Flow and Wireframes
In order to a get a clearer understanding of the necessary screens we needed to design; we created a user flow. This also allowed for better navigation during the design process.
User Flow
Example Screens: Wireframes to UI
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Game-style quiz for engagement
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Large image sections
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Progress bar
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Key details surrounding trip
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Modification options
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Simplifies trip planning experience
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Additional options through refresh
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Relevant and fun prompt
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User-friendly navigation
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Cohesive color scheme
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Does not overwhelm viewer
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Images showcase activity
Revisions
Several key details were pointed out after user feedback:
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Inconsistent navigation
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Too plain
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Revise quiz results page
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Ineffective image
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Not engaging enough
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No labels on navigation bar
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Image of locations
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Includes other trip members in the process
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Labeled navigation bar
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Excessive options
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Not exciting
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Lacks reasoning
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Highlights result
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Allows for alternative options
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Includes reasoning